ELVIS

by MARK Ruffon Posted on

AUSSIE VISUAL EFFECTS

SCANNING THE ROCK ‘N’ ROLL ICON WITH AVATAR FACTORY

AVATAR FACTORY WERE THE SOLE PROVIDER OF ALL CYBER SCANNING SERVICES FOR THE PRODUCTION OF ELVIS. THE AVATAR FACTORY TEAM SUCCESSFULLY COMPLETED ALL PRODUCTION SCANNING REQUIREMENTS, WHICH INCLUDED SCANNING OF TALENT, MAIN CAST, EXTRAS, PROPS AND EVEN SOME ANIMALS!

On busy days the process involved scanning over 100 extras in just a few short hours, or roughly 75 seconds per person to instruct, capture and check.

(-r) Austin Butler as Elvis, Helen Thomson as Gladys, Tom Hanks as Colonel Tom Parker and Richard Roxburgh as Vernon in Warner Bros. Pictures’ drama Elvis, a Warner Bros. Pictures release. © 2022 Warner Bros. Entertainment Inc. All Rights Reserved.

The Australian family-run Avatar team established effective workflow solutions, which resulted in the enormous task of efficiently cataloguing a very extensive volume of scans required for this large-scale production. 

During the production, Avatar Factory decided to offer their mobile services in their state-of-the-art Avatar Truck, which allowed the team to follow the production across locations, with a set-up time of just one hour. 

The change was extremely beneficial to the business and has been an integral part of Avatar’s increasing list of successfully captured high-end productions, including Mortal Kombat (New Line Cinema), Gods’ Favorite Idiot (Netflix), La Brea (NBCU), Foe (Amazon Studios) and a few more exciting yet-to-be-released projects.

A chicken in Avatar’s scanning rig and chicken model for Elvis. Photo courtesy Avatar Factory.

Mark Ruff, Managing Director of Avatar Factory expressed his gratitude and enthusiasm for working on the production of Elvis. Describing it as incredibly rewarding “working on a production of this scale has enabled our team to adapt and grow the company, including completely changing our mode of operation and enabling mobile scanning to take place on location.”

Visit Avatar Factory.